About Us

Endura is a well known brand which provides various food supplements and nutrition products that are ideal for all men, women, children (above 10 years of age) & sports enthusiasts.

Guided by the foresight that the concept of weight gain and fitness shall soon find several takers in the new emerging India and equipped with technical expertise, the first product in the weight gaining and fitness segment, Endura, was launched. A formulation that blended the scientific edge with the goodness of ancient Indian herbal treasure trove, Endura offered the consumers something they had been missing so far – quality. The product proved its worth and successfully managed to millions of happy and repeat consumers.

Endura Mass was launched in the year 2001. It took the market by storm and within a span of just five years emerged as one of India’s largest selling weight gainer.