The growth: ceaseless and inspiring
Medinn Belle has not looked back after the successful launch of Endura. In fact, the company has grown in leaps and bounds thereafter to successfully launch further line extensions one after the other.
One of the earliest extensions of the brand was, Endura Mass, which was launched in the year 2001. It took the market by storm and within a span of just five years emerged as one of India’s largest selling weight gainer. Endura Mass catalysed the company’s growth and encouraged several new product launches in quick succession.
Today ‘Endura’ is not just a name of a product, but it is a brand, which represents a comprehensive range of quality health supplements that are at par with the international standards. From health supplement for the gym beginners to specialised products exclusively catering to the advanced levels of bodybuilding, Endura range has products for everyone.
Expanding its wings steadily, Medinn Belle found foothold in newer markets successfully. Today its products are not just available across the length and breadth of India, but recently the company has crossed the border, and is now expanding its presence in Nepal.